It what comes as the most surprising news of the month, Reggie Fils-Aime is leaving Nintendo.
The Nintendo of America president, known around the world for his meme-creating presenting style, has served 15 years in the position — it feels like longer — and will be replaced by the amazingly named Doug ‘Bowser’. (Nominative determinism anyone?)
Bowser is the company’s senior vice president of sales and marketing and has been mentored by Reggie for the last four years. Doug will be taking over from April 15th, which means the Regginator, sadly, won’t even be making another E3.
A Brief History Of Mr Fils-Aime
Reggie’s time at Nintendo has stretched across numerous consoles, including the following:
- Game Boy Advance
- Nintendo DS
- Nintendo 3DS
- Wii U
- Nintendo Switch
His grand entrance was in May 2004, at Nintendo’s E3 press conference, in which he said:
“My name is Reggie, I’m about kicking ass, I’m about taking names, and we’re about making games.”
Reggie’s exit is being marked with a goodbye message to his fans:
“I leave in good health and in good spirits, and believe me, my body is still ready.”
Bowser, no doubt, will be doing his best to take over the world and kidnap the prin… sorry — lead Nintendo of America.