Reggie Fils-Aime: Nintendo believes in “fun”, not graphics

Reggie Fils-Aime, Nintendo of America’s president, and all-round stalwart for the company (as you’d expect), has said that Nintendo cares about fun, rather than having the best graphics.

In an interview with Bloomberg at E3, Reggie said in response to Sony and Microsoft’s consoles:

You know. It’s interesting. Our two competitors believe that it’s all about processing power and beautiful graphics, candidly, Nintendo believes in fun.

Our content brings smiles to people’s faces. We enable grandparents to play with their grandkids. Our content focuses on a fun, enjoyable experience, so for us, the technology really is a small part of what we deliver. We deliver smiles. And we deliver fun.

Reggie was also asked about what lessons Nintendo has learned from putting Mario on mobile devices, to which he replied:

What we’ve learned is how to bring our content to smart devices, how to do it effectively, how to monetize it, and that bodes well for our future efforts, including our next app, which will be in the Animal Crossing franchise.

It comes as no surprise that Nintendo is emphasising fun over graphics. The company has been repeating the same message for years now, and largely, to their success. As for mobile gaming, it’s going to be interesting to see what the Animal Crossing app turns out like. Although we’d much prefer a new game on the Switch… (fingers crossed.)