You could be a console warrior.
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A study carried out by Electronic Entertainment Design and Research (EEDAR) sheds some light into how research companies classify gamers. Their 2018 Gamer Segmentation Survey gives interesting information on gaming trends and habits.
EEDAR was founded in 2006 and holds a Guinness World Record for the largest collection of video game facts and information. Today they are a part of NPD Group which is one of the largest research companies in the world.
What intrigued me most about this report is how they chose to classify gamers based on their behaviours. It is worth noting that this study is based on US gamers only and may not be representative of habits in other countries.
Gamers Were Split Into Six Categories:
Super Gamers (13% of gamers) – Gamers that are super invested and super engaged. This audience reflects the broadest and deepest gamers on the market.
Console Warriors (14% of gamers) – These gamers keep up with the latest gaming trends and enjoy action-packed multiplayer experiences.
Transitionals (11% of gamers) – These are the invested adult gamers whose stage of like means shifting from HD-centric gaming to more flexible mobile gaming.
Easy Accessors (17% of gamers) – Younger gamers whose choice of platform is constrained by access, leading them to play primarily on mobile.
Daily Dabbers (19% of gamers) – Older gamers who regularly set aside time to play familiar games on PC and/or mobile.
Incidental Players (26% of gamers) – Non-gamers who play mobile games because they are convenient and provide another way to use their device.
After reading over the report, it made me think about how we see ourselves as gamers in this more niche space. Are we “console warriors” or maybe we are transitioning into a “transitional”? One thing is for sure, games are more accessible than they have ever been.
You can download a free copy of the report here. There is useful information on current gaming trends. Where do you fit in?