Nintendo is announcing a new “interactive experience” for the Switch at 10 pm UK time tonight. The news, of course, sent the internet into another unjustified meltdown: “Smash Bros. is coming”, “Yes, there are going to be loads of new games” chimed another. Although, seemingly, they forgot the most important part here:
“An interactive experience that’s specially crafted for kids and those who are kids at heart.”
Those simple words immediately tell us that Nintendo is not going to be announcing the next Smash Bros., but something much more casual-oriented aimed at “kids” and families – think Nintendo Wii era. It was pretty clear to me, so it’s quite perplexing to see others on the internet miss the point and inflate their expectations.
Nintendo’s president, Tatsumi Kimishima, has in recent times spoken about the need to grow the now established install base and reach out to “more users, including people who barely touch game consoles.”
So, that’s what they’re going to be doing tonight, plain and simple. You can expect an attachment for the Switch of some sort, that or the second wave of toys-to-life figurines like the amiibo range – which interact with Switch games. Or something else offbeat. Just not Metroid Prime 4.
What I’m saying is: we need to temper our expectations here and not just jump on that superfast hype train without a ticket. Everything is so much better that way. Enjoy the announcement tonight.